Archive | Official News

Philippe Poirier (FIN) - Award Ceremony

Red Bull Crashed Ice World Championship Final in Québec. MINI Rookie Award winner is named.

Munich/Québec. Arttu Pihlainen (FIN) succeeded: at the weekend he became Red Bull Crashed Ice (RBCI) World Champion of 2011. At Saturday’s final in Québec, Canada he managed to prevail against tough competition from around the world to wild cheering from an enthusiastic crowd of spectators numbering around 110,000. MINI was in on the action as […]

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Preliminary Results of MINI E UK Field Trial

MINI E UK FIELD TRIAL SWITCHES OFF The MINI E UK Field Trial which has been researching and analysing the use of fully electric MINIs on UK roads since December 2009 has come to an end today. The 40 ‘pioneers’, who are the second set of participants in the trial handed back their MINI Es […]

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MINI Carries DON’T TXT & DRIVE Message

Woodcliff Lake, NJ – March 17, 2011… The BMW Group message of DON’T TXT & DRIVE became local and mobile this afternoon as BMW of North America presented the Woodcliff Lake, NJ Police Department with a specially emblazoned MINI Cooper hartop. BMW of North America President/CEO Jim O’Donnell handed the keys to Police Chief Anthony […]

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VIDEO: The new MINI. Arch enemy of boredom.

The new MINI models pack even more of a punch now with design modifications, additional engine variants, an all-new selection of diesel engines and innovative new equipment features, further giving MINI even more driving fun, efficiency and individuality. As this film shows, the essence of MINI is something that can’t be imitated.

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